Before upgrading to Smart Deploy Enterprise 2.0 our unattended deployment would assign the computer's serial number as the computer name. This was achieved by including the following in the answer file.
<!-- 0 = Assign a new computer name automatically, 1 = Use the following naming method -->
<wmi_query>SELECT SerialNumber FROM Win32_BIOS</wmi_query>
Since upgrading to 2.0, and building new boot media, this is no longer working.