We customize our system names using the asset tag information that we assign to the machine. Years ago I found a utility online called wsname. I use a text file and input the serial number from the machine and assign the asset tag number there. When I run the batch file as a post deployment task, it renames the machine after it's already joined our domain. There are several options to use with this tool, but this is what works best for us. You can find the download online by searching for wsname. It's a free tool ... hasn't been updated in a very long time, but it still works with Windows 10.